The Games Companies Play – BusinessWeek

The trend, known as gamification, lets businesses weave elements of games into applications that otherwise have little to do with playing. The market for gamification will grow to $1.6 billion in 2015, from $100 million in 2011, according to Wanda Meloni, founder of M2 Research, a consulting firm that researches the gaming industry.

“Gamification” making apps that have nothing to do with playing more interesting


About Michael

Create and execute cutting edge digital advertising and marketing campaigns using the latest internet and mobile technologies to target connected and millennial audiences.

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