Study: Mobile becoming integral to shopping habits
According to a recent report from Experian Simmons, mobile technology is becoming an indispensable aspect of American shopping habits. As this trend continues, it will be imperative that businesses cater their content marketing campaigns to mobile devices to stay ahead of the curve.
The report noted that the most common mobile shopping activity is research. Rather than making purchases on the fly, 15 percent of surveyed consumers are more likely to use their smartphones and tablets to explore their options so they can make informed decisions.
In contrast, only 7 percent of consumers said they have used their mobile devices to make a purchase within 30 days of the survey.
This highlights the importance of content marketing as a means of reaching mobile consumers. By utilizing local SEO and strong mobile web content, businesses are better positioned to connect with potential customers and encourage them to explore their products and services further.
As Brafton recently reported, a new IBM study found that mobility creates new search marketing opportunities for businesses. According to the report, more consumers are expected to use their mobile devices to research information and make purchase decisions this year as the adoption of internet-enabled mobile devices continues to rise.