At a glance, what recent earnings reports have revealed about the state of spending on ads – The Washington Post
At a glance, what recent earnings reports have revealed about the state of spending on ads
Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising:
Oct. 13: Google Inc. says advertising revenue grew 33 percent to $9.3 billion during the third quarter, thanks to the reach of its search engine and the effectiveness of its ads. After subtracting commissions, net revenue growth was 37 percent. The growth comes despite mounting worries about the economy. Google got 96 percent of its revenue from advertising that quarter.