Local Online Ad Spend Set To Grow 300% In 2011, 60% Ex-Deals

–Including deals/offers we expect local online ad revenue to grow over 300% in 2011, 60% when excluding offers/deals.  We expect local to grow 100% in 2012, 40% when excluding deals/offers.

–We believe local search is materially increasing its share of overall search

–We estimate click-to-call spend from local/regional retailers will increase 200%-plus in 2011 with a particularly strong holiday season.

–Data indicates that small businesses are claiming pages on web publishers focused on the local market at over 100% annually setting the stage for continued rapid growth in local online.

Michael Salafia  //  +1.305.942.8392  //  MichaelSalafia.com


About Michael

Create and execute cutting edge digital advertising and marketing campaigns using the latest internet and mobile technologies to target connected and millennial audiences.

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