Local Online Ad Spend Set To Grow 300% In 2011, 60% Ex-Deals
–Including deals/offers we expect local online ad revenue to grow over 300% in 2011, 60% when excluding offers/deals. We expect local to grow 100% in 2012, 40% when excluding deals/offers.
–We believe local search is materially increasing its share of overall search
–We estimate click-to-call spend from local/regional retailers will increase 200%-plus in 2011 with a particularly strong holiday season.
–Data indicates that small businesses are claiming pages on web publishers focused on the local market at over 100% annually setting the stage for continued rapid growth in local online.
Michael Salafia // +1.305.942.8392 // MichaelSalafia.com